The Gig Myth Is Getting Expensive: A Local Guide to Lowering Your Internet Bill

We’re in that time of the year, peak time in the mountains: the house fills up, the devices multiply, and everyone suddenly becomes a part-time streamer.

And, right on time, that’s usually when the gig ads start to feel persuasive. You’re busy, the Wi-Fi feels crowded, and the simplest explanation is, “We must need the biggest plan available.”

It’s true. Sometimes you do need more speed. But a lot of the time, what you really need is a plan that fits how your household actually behaves on a normal night in the valley, not a price tag built for a pretend data center.

You see it in Carbondale. You hear it in Basalt. You feel it in El Jebel, Emma, Missouri Heights, Old Snowmass, Woody Creek, Sopris Creek, Redstone, and Aspen. The same question shows up in Glenwood Springs and Rifle, and up I-70 in Gypsum, Edwards, Avon, and Vail.

And with everything costing more right now, overpaying for internet “just in case” is an easy monthly leak to miss.

See affordable internet plans that fit your home.

What big ISPs want you to believe

The big guys sell speed like it’s insurance. The bigger the number, the safer you’re supposed to feel. You know the pitch: Gig. Multi-gig. “Future-proof.”

Here’s the part that gets lost: high speed is only valuable if you actually use it. At Pathfinder, we’re not anti-gig. We offer gig and multi-gig for the customers that really need that horsepower. We’re just correcting the notion that it’s the default for everyone.

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Do you really need gig internet? 

For a lot of households across the Roaring Fork Valley and the I-70 corridor, the honest answer is: gig is a nice-to-have, not a daily requirement.

You might need more speed than you have. You might be overdue for a step up. But this is where people get nudged into overspending. The leap to gig or multi-gig is often driven by “just in case” fear, not real behavior.

Myth: If you don’t buy a gig plan, your house will struggle. 
Reality: Gig is a premium plan that really pays off for a smaller slice of heavy, simultaneous-use homes. 

The expensive part isn’t choosing a faster plan when you actually need it. The expensive part is paying for one two tiers above what you’ll use most nights.

“Who actually benefits from gig?”

Gig is usually worth it if you’ve got:

  • Multiple heavy gamers + 4K streaming happening at the same time 
  • Two or more remote workers with frequent large file transfers
  • A dense smart home with lots of concurrent devices
The expensive part isn’t choosing a faster plan when you actually need it. The expensive part is paying for one two tiers above what you’ll use most nights.

What real usage looks like when you strip away the hype

A recent ISP Network Report from Preseem offers a helpful reality check. When you look at how people actually use their internet across fixed wireless and fiber, the pattern is pretty simple: usage is growing, but most households don’t automatically use dramatically more data just because they’re on a bigger plan. 

Fixed wireless subscribers average about 14.11 GB of download usage per day, up roughly 8.43% year over year. The median fixed wireless user is lower, around 6.65 GB/day. Fiber median usage is higher, around 11.82 GB/day. 

That’s real growth. It just doesn’t automatically justify gig or multi-gig for most homes. 

Here’s the part that matters for your bill. The report suggests that people on fiber often consume more largely because they’re on larger speed plans. Smaller plans can be constrained by the plan itself. In plain language, your plan doesn’t just reflect your behavior. It can shape it too. That’s one reason it’s easy to overbuy when the marketing’s good. 

The speed plan chart tells you who the gig pitch is really for

This chart from the Preseem ISP Network Report makes the gap easy to see.
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Figure 1. Subscriber usage by speed plan (Preseem ISP Network Report).

When usage is broken down by plan speed, the pattern is clear: the median user’s usage increases slowly as plan speeds rise. The big jumps come from high-percentile power users, not from the typical household.

So yes, our gig plans can be the right fit for some homes. It’s just not the default best answer for everyone in a zip code.

A quick reality check before you overcorrect

Right-sizing doesn’t mean dropping to the cheapest plan and hoping for the best.

If you’re on a very low tier and your household is doing a lot at once, moving up can absolutely help. And if your work life includes frequent big uploads, video production, or heavy cloud workflows, stronger upload performance may be worth paying for.

The goal isn’t “smallest plan possible.” The goal is the plan that matches how your house actually behaves on a normal night.

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Signs you might be paying for internet overkill

  • You upgraded “just to be safe,” but your household routine didn’t change.
  • Your busiest internet moments are a few hours at night, not all day.
  • You can’t remember the last time you thought, “We’re maxing this plan out.”
  • Your bill has crept up while your online life feels basically the same.

Translation: you don’t need “the cheapest plan.” You just don’t need to pay for a premium plan you rarely touch.

A simple plan-fit guide for affordable internet for mountain households 

A better question than “Do I need a gig?” is: 

What do we actually do at the same time in this house? 

If your evenings look like two remote workers on meetings while someone games and someone else streams 4K in another room, you might be a good candidate for higher tiers. 

If your use is more typical day-to-day, a right-sized mid-tier plan often feels the same in real life as a much bigger plan, just without the budget regret. 

If you’re looking for affordable internet in Carbondale, Basalt, or Glenwood Springs, this is usually the fastest way to save. Start with fit, not hype. 

Why local is the more sensible answer to price fatigue

Even when two providers can put similar numbers on a plan brochure, your experience can feel very different. 

A big ISP will happily sell you a race car. The catch is that when you actually try to use it, the rest of the neighborhood is clogging the streets and you’re stuck in traffic. 

That’s why Pathfinder focuses on real-world performance, not just a big number on a brochure. 

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We use smart quality-of-service controls that prioritize low-latency traffic like voice calls, video conferencing, and gaming. So even on lower plans, the stuff you notice most often gets to the front of the line. That’s how “right fit” can still feel fast. 

Pathfinder builds internet for how people actually live in mountain towns and along the I-70 corridor. That means realistic plan options, local support that doesn’t feel like a maze, and service that reflects the real-world needs of places like Carbondale, Basalt, El Jebel, Glenwood Springs, Rifle, Aspen, and the communities in between. 

A simple way to lower your monthly cost before the year ends 

If you’ve been meaning to rein in monthly costs without sacrificing reliability and want a predictable cost going into 2026, our end-of-year pre-pay special runs through December 31, 2025:

12-month pre-pay:
10% monthly discount

24-month pre-pay:
15% monthly discount

36-month pre-pay:
20% monthly discount

This applies to base service charges (add-ons excluded). You pay upfront for the term you choose, and we help you align the timing with your current agreement. 

Bottom line 

We offer gig and multi-gig because some households truly need that horsepower. But most homes don’t need to pay for a race car to enjoy a smooth daily commute. 

Right-sizing your speed is one of the simplest ways to reduce a monthly bill without feeling like you gave something up. 

If you’re in Rifle, Glenwood Springs, Carbondale, Missouri Heights, El Jebel, Emma, Basalt, Old Snowmass, Woody Creek, Sopris Creek, Redstone, Aspen, Gypsum, Edwards, Avon, or Vail, the next step is simple:  

  • Or use our contact form and we’ll help you choose a plan that matches your real household use. 

If the math works for you, the December pre-pay discounts are a great way to lock in a lower monthly cost before the calendar flips. 

FAQ

Often, yes. For many households with streaming, video calls, school devices, and a smart home, a strong mid-tier plan is the sweet spot. The biggest gains usually come from moving up out of too-low tiers, not from jumping straight to gig.

Gig can be a great fit if your household has heavy simultaneous use, high-end gaming across multiple users, frequent 4K streaming everywhere, and real work-from-home upload demands. If that’s your normal evening, gig may be money well spent. 

If your plan was sold as “future-proof” but your day-to-day use is normal household life, you may be paying for capacity you rarely touch. A quick plan check based on how many devices and people are active at the same time usually tells the story.

Pre-pay discounts apply to base service charges only; add-ons are excluded. The remaining contract term must meet or exceed the selected pre-pay period, with a 30-day grace period allowed. If your current contract expires sooner than the pre-pay term beyond that grace period, a matching renewal is required. In the event of early cancellation, all future monthly discounts tied to the pre-payment are forfeited and standard early termination fees apply per your existing agreement. Area eligibility varies.

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